I feel that I have been blessed in life. I believe that it’s a key part of humanity that we have an obligation to take care of each other.
People are called to do this in different ways. I get involved in giving back to the community through multiple charities: through the church, mentoring kids at the Boys and Girls Club, supporting orphanages in Africa, sending money back home to my family in Greece, going to charity events, raising money… I once raised more than $100,000 for the Lymphoma Leukemia Society in ten weeks.
Sure, this helps with marketing. But it can’t be fake. It has to be real. It comes straight from the heart, and so it lets my patients and my fellow doctors see who I really am. They trust me a little more when they see that I’m both a surgeon and an active and compassionate member of the community. And you know what? Helping out in all these ways feels great to me, too. I always urge doctors to contribute to their communities in ways that make sense to them. Not only does it help build your business, it also makes you a better person at the same time.