The more foot traffic you have in the office, the better for your business. Plastic surgeons who offer ancillary services, like facials or other aesthetic treatments, keep patients coming into their offices regularly and underscore their commitment to taking care of all a patient’s concerns.
Offer Botox, fillers, facials, skincare products, and microdermabrasion, and patients are likely to spend more time and money in your office. And then, whenever they need additional surgery, they’ll already be in your office, so they’re more likely to say, “You know, I’ve been thinking about getting my eyes done.”
The key is to take care of as many of the patient’s needs as you can. We added overall wellness to our offerings to help with the goal of taking care of the whole patient.
Offering skin-related services is ideal because people build relationships with aestheticians. When the aesthetician makes a suggestion for a skincare product or procedure, people almost always respond positively. And because they’re used to turning to your office for all their skincare needs, they’re likely to come to you first for any additional work. But it’s all about the approach.
Make sure it’s done subtly with the patient’s best interests at heart.