My number one secret to success really isn’t a secret at all. Just be kind and honest with your patients and be a good surgeon, too.

It’s as simple as the golden rule: treat them the way you’d like to be treated. I think I’m successful because I act with a high level of integrity. Plus, I’m technically really gifted. To treat patients the way you’d like to be treated, you need to do your work with dedication and precision. Don’t ever settle for “good enough”—your patients deserve the best. You’d want a doctor who took the time and effort to be great at their job, to deliver on their promises. So be that person. Dedicate yourself to providing top-quality service to your patients, and commit completely to their satisfaction with the outcomes.

Unfortunately, many in this industry are money-driven and frankly not that good at surgery. A surgeon should never tell people to do surgery that they really don’t need. Plus, a surgeon should care deeply about the end result—and take the position that the patient’s always right. Even if I think I did the best surgery possible, if the patient is unhappy with something, I’ll take care of it. Sad to say, many of my colleagues aren’t like that. People often come to me and tell me that they had a full-on argument with their surgeon!

I’m a big believer in taking care of people. I’ll go that extra step to make sure that they know I care about their feelings, their opinions, and their results. I always give them my email address and my cell phone number, so they can contact me directly, 24/7. I don’t want my patients going through an after-hours service if something’s going wrong and they’re concerned. And you know what? They do reach out, but in my experience, they don’t abuse it at all. They appreciate the consideration. That’s the golden rule in action—it goes both ways.